We are living in a digital world. Several years ago, Peter Hinssen wrote that ‘digital is the new normal’. More than ever this is now a reality. Still, it would be premature to write off everything situated in the ‘human’ and offline realm just because the digital society has become a reality. Quite the contrary!
I pooled my resources with our data collection partner SSI and translation agency No Problem! to determine how modern consumers experience the relationship between digital and personal. The study was conducted in thirteen countries worldwide. Consumers all over the world share that same basic concern: ‘yes, we’d like to build a great digital relationship but interpersonal, human contact is still extremely important’.
Click below if you’d like to look at the study in detail.Read more »